Bruce Ianni joins Knowde

Bruce Ianni joins Knowde to finish what he started at UL Prospector

Industry pioneer and founder of Chemidex/Innovadex (now UL Prospector) joins Knowde to help bring the entire chemical industry into the digital era

SAN JOSE, CA – MAY 3, 2023 – Knowde, the leading digital customer experience platform for ingredients, polymers, and chemistry, today announced that Bruce Ianni has joined the company to help lead its go-to-market strategy. 

“Bruce launched the industry’s first wave of digital innovation at UL Prospector, and now he’s joined Knowde to finish what he started,” said Ali Amin-Javaheri, CEO of Knowde. “Knowde is leading the next phase of our industry’s digital journey by accelerating transformation for suppliers and distributors alike. Bruce is aligned with our vision and sees Knowde as the future of our industry.”

Ianni is a 20-year chemical industry veteran who founded Chemidex/Innovadex (now UL Prospector) in the early 2000s to connect industry suppliers and buyers online. Before founding and leading Innovadex, he spent eight years with Noveon Specialty Chemicals as an applications chemist and sales representative. 

“I’m joining Knowde at a time when the digital channel is more critical than ever for our industry,” said Ianni. “Ali and the leadership team have an ambitious vision to bring suppliers, distributors, and their customers into the digital world, and I am excited to continue what I started at UL Prospector with Knowde — the new industry leader.”

Ianni joins Knowde on the heels of record revenue growth driven by continued customer adoption and industry-wide digital initiatives. Today, seven of the world’s 10 largest chemical companies trust Knowde to power their digital transformation initiatives.

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About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. Over 8,000 of the world’s largest suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data, allowing businesses to enable their internal teams, power their internal tools, deliver amazing customer experiences on their websites, and expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit

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